Faculty of Science and Technology, Meiji University.

Journal of Management and Marketing Research Role of Relationship Marketing in Competitive Marketing Strategy Nagasimha Kanagal Indian Institute of Management, Bangalore Abstract Competitive Marketing Strategy (CMS) has relationship marketing (RM) as one of the key functionality in enhancing business performance. RM is defined as the.

RESEARCH METHODOLOGY STRATEGIES IN STRATEGIC MANAGEMENT 109 A. Data collection Research methodology is the system of collecting data for research projects, either theoretical or practical research. Data collection is treated as a design issue to enhance the construct and internal validity of the study, as well as the external.

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Journal of Marketing Research (JMR) is a bimonthly, peer-reviewed journal that strives to publish the best manuscripts available that address research in marketing and marketing research practice. JMR is a scholarly and professional journal. It does not attempt to serve the generalist in marketing management, but it does strive to appeal to the.

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